In business, they are times when you make a phone call to a potential prospect (cold, not warm) and he or she does not pick-up. Some of you decide to call back at a later time, and some of you decide to leave a voice message. The thing with voice messages is it gives the decision maker the opportunity to reject you before you get a chance to talk to them. How do you get pass that barrier? Let’s explore on this topic. Read the full story

80 percent of your business comes from 20 percent of your clients. If this is the case, there is a reason that keeps them coming back. What is it that clients love that keeps them coming back? Let’s explore this question in further detail. Read the full story

Listening well is a skill that is not easily mastered. But when mastered, it is definitely a skill that pays off not only in business, but in personal relationships as well. here are some tips to help you listen well. Read the full story

People love brand name services and/or products. Go to a grocery store and pick a brand name cereal versus a generic cereal. The majority of you will choose the brand name. We all know that both are the same in taste, but we still pay more in price. In your business, your potential clients need to perceive you as a brand before you earn their business.
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It is one thing to wish a customer would be a returning customer. And it’s definitely another level when customers become raving fans of ours like they are with their favorite sports team. Okay maybe that was too much; however we want our customers to become fans, and the first and foremost important step to doing this is to establish trust with our customers. How do we establish trust with our clients? Read on.
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Is anyone familiar with the 80/20 rule? 80% percent of your business comes from 20% percent of your customers. Many books and businessmen emphasized this rule as customer loyalty is key to your business.
Now that we know to business. Lets talk about how to retain customers. Read the full story

Without clients we do not have business. When clients spend money it puts money in your pocket. Since clients are bombarded with advertisements about spend money here, and not there. How do you go about attracting clients so they spend their hard earned money with you? Read the full story